Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)

The Bachelor of Arts in Multimedia and Mass Communication is a multidisciplinary program that aims to equip students with the knowledge and skills required to excel in various aspects of multimedia and mass communication fields. The program usually spans three years and may include the following subjects and topics:

  1. Introduction to Mass Communication: An overview of the history, theories, and principles of mass communication and its role in society.

  2. Journalism: The study of news reporting, writing, editing, and media ethics.

  3. Audio-Visual Production: Learning about audio and video production techniques, including script writing, shooting, editing, and post-production.

  4. Digital Media: Exploring various digital media platforms, social media, and online journalism.

  5. Media Law and Ethics: Understanding the legal and ethical issues related to media and journalism.

  6. Advertising and Public Relations: Learning about advertising strategies, campaign planning, and public relations techniques.

  7. Graphic Design and Visual Communication: Developing skills in graphic design, layout, and visual communication.

  8. Photography: Learning the fundamentals of photography, including techniques and visual storytelling.

  9. Media Research: Understanding research methodologies and their application in media studies.

  10. Media Management: Exploring the business and management aspects of media organizations.

  11. Film Studies: An introduction to film theory, history, and analysis.

  12. Animation and Multimedia: Learning about animation techniques and multimedia production.


The specific admission requirements for the BAMMC course may vary from one university to another. Generally, candidates are required to have completed their 10+2 or equivalent examination from a recognized board with a minimum percentage to be eligible for admission.


Programme OutCome

Guru Nanak College of Arts, Science and Commerce
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